What nation branding is all about?

Invented by the English policy advisor Simon Anholt, nation branding aims to build the notoriety and the reputation of a country and to reinforce its cultural and political influence. It has also economic goals: a good country’s brand makes international relations easier and cheaper and attracts more easily tourists, investors, companies and talented workforce.

To achieve its objectives, nation branding applies corporate marketing tools, techniques and expertise. Its strategy is similar to those put in place by private companies to promote their product or service brands.
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5 tips for a worry-free holiday!

Illness, accident, theft… You are naturally optimistic, which is a good thing ☺ But that doesn’t mean you shouldn’t take precautions. It doesn’t take much for an unexpected event to ruin your vacation? By being prepared at a minimum… you can avoid problems when travelling. Here are some recommendations that could save the day ☺
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How to prepare for a sabbatical year?

Do you want go back to school? Do you wish to go around the world before starting your professional career? Do you feel the need to live in another way to give a new direction to your life? Whatever your motivations, whether you are a student, a boss, an employee or a self-employed, there is no age to take a sabbatical year. But you have to prepare for it financially if you don’t want that this sabbatical time seriously threatens your balance budget.
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Banking anywhere & any time

According to the results of the latest ING International Survey (IIS) on mobile banking, only 43% of smartphone owners in Luxembourg use them for mobile banking transactions, compared with 57% across Europe. In contrast, countries such as Turkey and Poland have much higher percentages, at 80% and 65% respectively.

What you have to know about internships in companies

There are two kinds of internship in Luxembourg: the mandatory internship as a part of the trainee’ school programme and the voluntary internship outside the framework of a teaching establishment.
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Luxembourg: how do you like to pay?

According to the latest study from ING International Survey (IIS), 76% of Luxembourg residents questioned express a preference for a 100% cashless store over a 100% cash store. The percentage is even greater for residents who do not have Luxembourg nationality, with 80% opting for the 100% cashless store.
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Do I have to speak Luxembourgish?

This is the question raised by many foreigners and expats who come to work for the first time in Luxembourg. And the answer is not obvious. Multilingualism is so present in the country that it is sometimes difficult to know which language you have to speak and in which situation.
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What are the conditions to create a limited liability company (SARL)?

07A limited liability company (société à responsabilité limitée – SARL) is the most widely used form of company in Luxembourg. Around two thirds of the companies in the country have this legal status. The reason why this specific type of commercial company is so used lies in the fact that the SARL has many advantages.
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Even better than the real thing?

Ways to bank and pay are evolving as the next generation of mobile technology emerges. This ING International Survey Mobile Banking 2017 report asks almost 15,000 people in 13 countries in Europe as well as the USA and Australia about their attitudes to the new financial services that may result: many love the convenience, but there are still concerns about security and loss of control.

Why are cashless solutions evolving rapidly in Luxembourg ?

According to the latest ING International Study (IIS), 24% of the Luxembourg residents questioned stated that they only rarely use cash, compared with 21% at European level. 28% even stated they were prepared to live entirely cash-free!
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